The world’s first digital branding service aimed at helping organisations connect with their customers is launching shortly. The company behind the project, UK startup Branswer, is hoping it will revolutionise the way we brand ourselves.
Completely automated, Branswer’s “Brander” will be the first virtual consultant that asks users questions about their businesses to create unique personalised outputs – press releases, social media planners and even a business pitch. It acts as a brand consultant would, offering insight, suggestions and tailored communications for the user – all rolled up into one easy-to-use interactive application.
Brander, which can be pre-ordered from their Kickstarter page, comes with a range of features including a vision statement to help you set out how you’d like to change the world, competitor analysis to help determine how you fare against market rivals, defining values to help build a persona for your organisation, as well as guidance to help find a tone of voice that will resonate with your audience and align with your mission.
Kayla Herbert, managing director of Branswer, explained to Disrupts: “We want to help startups and charities really understand what makes them unique and how they can express this uniqueness. We want to bring awareness of how powerful branding can be. It’s only when you know the real value in what you offer and learn how to communicate it in an authentic way that you can start to build solid relationships with your customers.”
“Large companies like Apple and Google understand the power of branding and how can it influence their position in the market place. But often the only resources available to smaller organisations are books or templates. Branswer is doing something unique by pairing your knowledge with our expertise in a simple, accessible digital platform. When you go through the process, not only will you have a better understanding of what a brand is, and specifically what yours is, but you’ll also have something tangible – like a press release or a mission statement – to help communicate those messages.”