Artist Christian David Moore has today announced an exciting partnership with VST Enterprises, which will see VCode® technology incorporated onto his ‘Milestones’ collection of prints. The technology provides authentication and enables greater interaction with his works, profits from which will go towards a major campaign to clear oceanic islands of plastic waste.

Each of the Milestones Collection prints contain a VCode, as shown in the image above. When a user scans the VCode with the VCode app on their Android or Apple device, they are presented with information on Christian, the print – including a digital certificate of authenticity – and details on the ocean clean-up campaign. Through the VCode app, users will also be able to purchase prints from the collection.

This unique collaboration between VST Enterprises and Christian brings his art to life and has the capacity to be a game-changer in the world of art and media.

Louis-James Davis, CEO of VST Enterprises, comments: “We’re proud to join forces with Christian. He’s much more than an artist, he’s a passionate creative who has pushed boundaries to have the first authenticated prints collection.

“Together, we can raise awareness and much-needed funding to help clear the ocean of ruinous waste, which is causing great damage to our environment.”

Louis, who was recently appointed ambassador for children’s cancer research charity, Kidscan, founded his internationally-recognised business with an aim to reflect his values as a global humanitarian.

The company is rolling out the next generation of code scanning technology over the coming months across a range of sectors. From scannable donations and instant purchases through to assisting the fight against counterfeiting and unethical production methods, its possibilities are truly infinite.

About VST Enterprises

VST Enterprises (VSTE) is the company behind VCode and the VPlatform. Headquartered in Manchester, the company has international offices in New York, Reno, Hong Kong, Armenia, New Delhi and South Africa.

VCode represents the next generation of code scanning technology – an evolutionary step forward from traditional barcodes and QR Codes. A VCode can be scanned from over 100 metres, with a 40:1 distance to size scan ratio, at 160 degree angles, on and from moving objects, and upon any multimedia or television screen. This allows users to access exclusive content and make purchases while on the move.

Supporting the VCode app is the VPlatform – a secure, cloud-based portal that allows users to create VCodes and manage the content they lead to. The VPlatform also provides users with real-time analytics on who scanned their VCodes, and when and where the scans took place.

On top of this, the VPlatform enables push notifications and rewards to be sent back to individuals who have made VCode scans, offering opportunities for brands to significantly enhance engagement levels with their client base.